We can all do better when it comes to how we approach healthcare.
Health systems, payers, and physician networks can work harder to ensure the communities they serve have access to high-quality healthcare providers and services. Physicians can work together to focus on patient-centered healthcare practices and outcomes. And individuals have the power to make wise healthcare decisions and live healthier lives when it’s possible.
While healthcare experts know patient-centered care is the answer, the reality of disparate, legacy systems makes delivering innovation challenging. Launched in 2016, Salesforce Health Cloud aimed to deliver an improved patient experience by providing a complete view of each patient. Instead, it became the healthcare CRM to revolutionize outcomes for all.
Health systems, payers and providers are using Salesforce Health Cloud to go beyond revenue and health records to build patient relationships. Salesforce Health Cloud integrates with legacy systems of record and Electronic Health Registries (EHRs), and it’s built on the Service Cloud framework.
Here are 4 ways Salesforce Health Cloud revolutionizes healthcare for all:
1. Salesforce Health Cloud provides a complete view of patients.
Salesforce’s Customer 360 for Healthcare delivers a personal care journey to patients by giving healthcare providers a complete view of each patient in easy-to-read dashboards that combine data from multiple sources. In turn, consumers feel more connected to their healthcare providers.
The Salesforce platform harnesses the power of integrations to combine data from multiple sources into dashboards and patient profiles that are unique to each organization.
Perhaps the most important advance Salesforce Health Cloud makes in personalizing the patient journey is that it unites healthcare provider siloes. Using the Patient Caregiver Map, healthcare providers can map relationships to specialists and other providers involved in a patient’s care. In addition, providers can use the Health Cloud Chatter feature (internal social network) to securely review notes and conversations about patients across physician networks.
Data is fed into Health Cloud from a variety of sources including:
Electronic Health Records (EHRs)
Medical devices
Wearable activity trackers
The types of patient data Salesforce users see on Health Cloud dashboards include:
Medical history
Current medications
Medical conditions
Lab results
Physical activity
Communication preferences
In addition, providers can view patient history in a timeline format so they can easily understand each patient’s healthcare journey.
2. Salesforce Health Cloud increases patient engagement.
The days of neighborhood family doctors have dwindled while patient caseloads have increased, and patient-provider relationships have suffered as a result. Salesforce Health Cloud reverses these trends by streamlining patient-provider relationships and empowering providers to anticipate patient or member needs.
The Salesforce platform provides an omnichannel experience for both Salesforce users and the people they serve. That means, patients and members can communicate through their preferred channels — whether they’re traditional and use the phone or prefer the convenience of communicating through a mobile app. And when they reach out for help navigating for care, call center representatives, who have a complete view of each patient’s needs, can make informed recommendations and provide highly personalized service.
In addition, insights from Einstein Analytics give health care providers the power to predict health risks for patients and patient populations. With these predictions in place, providers can deliver the right care at the right time to strengthen their relationships with patients.
3. Salesforce Health Cloud integrates with legacy systems.
One of the greatest advantages of the Salesforce platform is that it is highly customizable and easily integrates with legacy systems. Before shuddering at the thought of upgrading to a new electronic health record (EHR), electronic medical record (EMR), or enterprise resource planning (ERP) system, you can relax knowing that Salesforce Health Cloud can most likely tap into your organization’s current system.
Salesforce Health Cloud was built to seamlessly integrate with medical record systems, and it extends Salesforce for organizations already on the platform. Additionally, while it does not replace existing healthcare record systems, Salesforce Health Cloud extends legacy systems by taking data from patient records and unifying it with data from other sources to create comprehensive patient profiles.
Some of the major EHR, ERP, and EMR systems are offered by companies like:
SAP
Oracle
Epic
Cerner
Allscripts
NextGen Healthcare
However, with so many types of EHRs, ERPs, and EMRs, an all-inclusive list of integrations is nearly impossible. Contact us with questions about specific integrations with Salesforce Health Cloud.
Integrating with Health Cloud can be accomplished two ways:
Facilitate a direct EHR-to-Salesforce connection using middleware (APIs).
Route through your enterprise data warehouse.
In addition, the highly customizable nature of the platform means it’s possible to build a solution to integrate with your Salesforce org should you have needs that aren’t already available on the Salesforce AppExchange.
4. Salesforce Health Cloud’s built-in tools ensure security compliance.
Salesforce takes security seriously. Salesforce Health Cloud is built on the Service Cloud platform, which includes tools to ensure security and compliance with HIPAA regulations.
Out-of-the-box Health Cloud security features include:
Data Encryption
Secure data storage facilities
Enforces TLS 1.1 as the platform’s minimum security protocol
Salesforce admins can also increase security in their orgs by decreasing timeout session lengths, disabling caching and password autocomplete, and refraining from opening personal health information (PHI) in sandboxes.
Additional security protection is available as an add-on feature, which is called Shield for Healthcare.
Salesforce Health Cloud Resources:
Salesforce documentation guides are a deep dive into implementing, configuring, and building Salesforce Health Cloud.
Dreamforce 2019 presentation.
Join the community and collaborate with other engaged users.
Tour Health Cloud based on your role and goals.
Complete Trailhead modules.
Take a look back at the press release launching Salesforce Health Cloud.
Contact CRM Science Salesforce Consultants
The CRM Science Salesforce consulting team builds solutions and completes implementations that meet the unique needs of enterprise healthcare organizations. Contact us to chat about your CRM projects.
At CRM Science, we use our Salesforce expertise to transform your enterprise. Partnering with our clients throughout the Salesforce journey, we strategize and optimize business processes, and develop solutions across every Salesforce cloud. CRM Science is an award-winning Salesforce Gold Consulting Partner and a Salesforce.org Registered Partner.
