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Writer's pictureCRM Science

What We’re Excited About MOST from Dreamforce '22



Whether you attended Dreamforce in person or on Salesforce+, there were many announcements that we are excited about. This year’s Dreamforce came punching with new features, updates, and integrations that will streamline your processes and make your job much easier.


In this blog, we’ll talk about our favorite announcements. Spoiler warning, there are a lot of REALLY cool features coming!


1. Salesforce Genie


Powering the first-ever real-time CRM comes Salesforce Genie. The idea of using AI to power your organization is such a cool concept, and it can revolutionize CRM technology! Genie is already generally available, and some partners are already working with it. A real-time data platform that works with the Customer 360 platform automates the entire experience. It is able to use your data to create a real-time customer graph which gives you insight into a customer profile record. Having real-time data allows you also to improve your own experience on Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Slack. Google, Amazon, and Meta are already working with Genie.


2. Slack Huddles Coworking and Canvas


Already a potent tool, Slack is getting even more innovative and providing a more efficient method of being able to work together as a team through the platform. They had spoken about this at Slack Frontiers earlier this year, but have confirmed this availability at Dreamforce. Slack Huddles will now allow the usage of video, multi-screen sharing, and a message thread that can save to the channel. Slack Canvas will provide your team with the ability to create a new surface in your org’s Slack channel that can be curated and used to share any necessary information for your team. Having this option will give your teams the ability to find the information they need at lightning speed and overall improve productivity. This is something that we’re so happy to see because it really helps reinforce Slack as our Digital HQ. Having already been using these features since they’ve released, we’ve been having a lot of fun and have been able to enjoy corroborating a lot more!