Journey Builder in Salesforce Marketing Cloud is extremely user-friendly. The visual nature of Journey Builder combined with drag-and-drop functionality makes this powerful tool fun to master for marketers. Here's an introductory guide to get you started with Journey Builder.
Switching to Salesforce Lightning for an enterprise-level organization is a big deal, and we’ll need a plan if it’s going to happen successfully. Here's how your company can make the switch to Salesforce Lightning Experience.
Businesses have discovered new ways of using their data, people, and capabilities during COVID-19. Here are a few inspiring stories of how some of CRM Science’s clients have handled COVID-19 challenges with new and existing technological tools.
Learn strategies and tips for managing your Salesforce org during times of change, which include mergers, acquisitions, and company restructures. Being prudent about unifying separate systems and data, as well as managing your Salesforce strategy for the future, will act as a foundation for long-lasting success and continued growth.
As many businesses and communities prepare to reopen, Salesforce has announced the release of Work.com — products to enable organizations to manage the logistics of returning to work while putting employee health and safety first.
This whitepaper provides a high-level view of how using Salesforce Financial Services Cloud maximizes ROI when bringing new clients onboard. Client onboarding experiences built on the Salesforce platform forge stronger client relationships and significantly reduces time and resources needed to complete the process.