Do you know what systems your financial advisors use to service their book of business? […..] We didn’t expect you to.
Amidst the recent regulatory changes, many financial services institutions are trying to obtain a more holistic view of their business. One way of achieving this is by migrating financial advisors onto a single, centralized platform. However, this is not an easy feat when you don’t know what systems are used by your advisor network.
If B2C communications is important to you, you have undoubtedly heard of Marketing Cloud. Marketing Cloud is a fairly recent acquisition of ExactTarget, and Salesforce has been taking steps to enhance the platform and bring it into the fold with the other Clouds.
Rebranding Marketing Cloud
Upon logging into Marketing Cloud for the first time, users have historically been presented with one of the most striking and obvious differences between Marketing Cloud and Salesforce; the look and feel. The...